Artificial intelligence (AI), natural language processing (NLP), and machine learning are chatbot underlying technologies. They bring chatbot innovation, hence brand communication, to an entirely new personalized level. 

In other terms, a bot is a computer program that is designed to communicate with human users through the internet. ... It allows a form of interaction between a human and a machine the communication, which happens via messages or voice command. A chatbot is programmed to work independently from a human operator.

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AI chatbots are much more complex and dynamic than rule-based chatbots. There are two main types of AI chatbots: NLP chatbots and machine learning chatbots.

 With chatbots, hitting potential customers is easy by offering required information irrespective of the day or time. Bots are less prone to errors, hence, the better customer experience can help to establish a better brand.